Mining fraudulent patterns in online advertising

Mining fraudulent patterns in online advertising

Advances in web technologies have rendered onlineadvertising as an effective means for small and large businesses to target different market segments on the fly. Online advertising is a huge industry. According to Gartner Inc., worldwide online advertising revenue is projected tohit $11.4 billion in...

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Bibliographic Details
Main Authors: OENTARYO, Richard J., Ee-peng LIM
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Computer Sciences
Databases and Information Systems
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/3486
https://ink.library.smu.edu.sg/context/sis_research/article/4487/viewcontent/C80___Mining_Fraudulent_Patterns_in_Oline_Advertising__FINT2013_.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/3486
https://ink.library.smu.edu.sg/context/sis_research/article/4487/viewcontent/C80___Mining_Fraudulent_Patterns_in_Oline_Advertising__FINT2013_.pdf

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