Mining fraudulent patterns in online advertising
Advances in web technologies have rendered onlineadvertising as an effective means for small and large businesses to target different market segments on the fly. Online advertising is a huge industry. According to Gartner Inc., worldwide online advertising revenue is projected tohit $11.4 billion in...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3486 https://ink.library.smu.edu.sg/context/sis_research/article/4487/viewcontent/C80___Mining_Fraudulent_Patterns_in_Oline_Advertising__FINT2013_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
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