Fraudulent click detection

• Main Author: Kang, Eileen Mun Yee.
• Other Authors: Chan Syin
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Computer science and engineering
• Online Access: http://hdl.handle.net/10356/52310
• Institution: Nanyang Technological University

Online advertising has been popular with the emergence of Internet and the pay-per-click advertising model was one of the popular advertising models, however it poses problems to advertisers because of fraudulent clicks. It is a difficult and time-consuming task to identify fraudulent clicks manuall...