Project Bin&Go : a public relations campaign to promote fuss-free recycling with Sentosa.

• Main Authors: Mohamed Fadzil Mohamed Hisum., Nurkhairah Sumarto., Syahidah Johari., Tan, Samuel Chee Long.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/52453
• Institution: Nanyang Technological University

This paper presents the collaboration between four students of Nanyang Technological University Wee Kim Wee School of Communication and Information and Sentosa’s Corporate Planning Division to promote an environmental initiative to the patrons of Sentosa, in Singapore. Working in line with Sentosa’s...