Product portfolio planning with customer-engineering interaction

A critical decision facing many companies across many industries is the selection of an optimal mix of product attributes to offer in the marketplace, which is referred to as product portfolio planning. Product portfolio planning generally involves two stages, namely portfolio identification and opt...

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Bibliographic Details
Main Author: Zhang, Yiyang
Other Authors: Martin Erik Gustav Helander
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:https://hdl.handle.net/10356/5266
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Institution: Nanyang Technological University