Product portfolio planning with customer-engineering interaction
A critical decision facing many companies across many industries is the selection of an optimal mix of product attributes to offer in the marketplace, which is referred to as product portfolio planning. Product portfolio planning generally involves two stages, namely portfolio identification and opt...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | https://hdl.handle.net/10356/5266 |
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| Institution: | Nanyang Technological University |
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