Product portfolio planning with customer-engineering interaction

A critical decision facing many companies across many industries is the selection of an optimal mix of product attributes to offer in the marketplace, which is referred to as product portfolio planning. Product portfolio planning generally involves two stages, namely portfolio identification and opt...

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Bibliographic Details
Main Author:	Zhang, Yiyang
Other Authors:	Martin Erik Gustav Helander
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Engineering::Manufacturing::Production management
Online Access:	https://hdl.handle.net/10356/5266
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-5266
record_format	dspace
spelling	sg-ntu-dr.10356-52662023-03-11T18:07:06Z Product portfolio planning with customer-engineering interaction Zhang, Yiyang Martin Erik Gustav Helander Jiao Jianxin, Roger School of Mechanical and Aerospace Engineering DRNTU::Engineering::Manufacturing::Production management A critical decision facing many companies across many industries is the selection of an optimal mix of product attributes to offer in the marketplace, which is referred to as product portfolio planning. Product portfolio planning generally involves two stages, namely portfolio identification and optimization. The former aims to capture and understand customer needs effectively and accordingly to transform them into specifications of product offerings. The latter concerns how to determine an optimal mix of these identified offerings to offer in the marketplace. DOCTOR OF PHILOSOPHY (MAE) 2008-09-17T10:46:40Z 2008-09-17T10:46:40Z 2006 2006 Thesis Zhang, Y. Y. (2006). Product portfolio planning with customer-engineering interaction. Doctoral thesis, Nanyang Technological University, Singapore. https://hdl.handle.net/10356/5266 10.32657/10356/5266 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Engineering::Manufacturing::Production management
spellingShingle	DRNTU::Engineering::Manufacturing::Production management Zhang, Yiyang Product portfolio planning with customer-engineering interaction
description	A critical decision facing many companies across many industries is the selection of an optimal mix of product attributes to offer in the marketplace, which is referred to as product portfolio planning. Product portfolio planning generally involves two stages, namely portfolio identification and optimization. The former aims to capture and understand customer needs effectively and accordingly to transform them into specifications of product offerings. The latter concerns how to determine an optimal mix of these identified offerings to offer in the marketplace.
author2	Martin Erik Gustav Helander
author_facet	Martin Erik Gustav Helander Zhang, Yiyang
format	Theses and Dissertations
author	Zhang, Yiyang
author_sort	Zhang, Yiyang
title	Product portfolio planning with customer-engineering interaction
title_short	Product portfolio planning with customer-engineering interaction
title_full	Product portfolio planning with customer-engineering interaction
title_fullStr	Product portfolio planning with customer-engineering interaction
title_full_unstemmed	Product portfolio planning with customer-engineering interaction
title_sort	product portfolio planning with customer-engineering interaction
publishDate	2008
url	https://hdl.handle.net/10356/5266
_version_	1761781533006364672

Product portfolio planning with customer-engineering interaction

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