How does priming influence people's decision? Quantitative analysis of EEG and eye movement II

The basic principle of priming involves stimulation of sensitivity to certain stimuli due to previous exposure to related stimulus. Such priming effects could possibly influence attitude and evaluation towards an image. In the realm of advertising, a successful product evaluation would likely depend...

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Bibliographic Details
Main Author: Soh, Wee Liang.
Other Authors: School of Electrical and Electronic Engineering
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/52961
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Institution: Nanyang Technological University
Language: English