How does priming influence people's decision? Quantitative analysis of EEG and eye movement II

• المؤلف الرئيسي: Soh, Wee Liang.
• مؤلفون آخرون: School of Electrical and Electronic Engineering
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Engineering::Electrical and electronic engineering; DRNTU::Engineering::Bioengineering
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/52961

The basic principle of priming involves stimulation of sensitivity to certain stimuli due to previous exposure to related stimulus. Such priming effects could possibly influence attitude and evaluation towards an image. In the realm of advertising, a successful product evaluation would likely depend...