How does priming influence people's decision? Quantitative analysis of EEG and eye movement II

• Main Author: Soh, Wee Liang.
• Other Authors: School of Electrical and Electronic Engineering
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Electrical and electronic engineering; DRNTU::Engineering::Bioengineering
• Online Access: http://hdl.handle.net/10356/52961
• Institution: Nanyang Technological University

The basic principle of priming involves stimulation of sensitivity to certain stimuli due to previous exposure to related stimulus. Such priming effects could possibly influence attitude and evaluation towards an image. In the realm of advertising, a successful product evaluation would likely depend...