The impact of sunk cost effects on decision making.

• Main Authors: Chia, Choon Beng., Keng, Kok Sing., Lee, Cheow Hon.
• Other Authors: Tan Hun Tong
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/53071
• Institution: Nanyang Technological University

Prior research has shown that when making decisions to carry on a project, decision-makers tend to be influenced by their prior investments. Since prior investments are irrelevant to current investment decisions (Horngren, Foster and Data, 1994), this implies that consideration of sunk cost is non-n...