Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.

• المؤلفون الرئيسيون: Ang, Geok Lan, Lee, Ngai Hon, Tan, Wee Sze
• مؤلفون آخرون: Tan Hun Tong
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Business::Accounting
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/55417
• المؤسسة: Nanyang Technological University

In this study, we investigate the factors that may reduce the sunk cost fallacy. Based on the results of experiments conducted with undergraduates in NTU & NUS, we concluded that the sunk cost effect can be reduced: (1)by accounting knowledge; (2)by quantification of future returns; &a...