Sunk Cost Fallacy in Driving the World’s Costliest Cars

10.1287/mnsc.2016.2651

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Bibliographic Details
Main Authors: HO TECK HUA, Png Paak Liang Ivan, SADAT REZA
Other Authors: MARKETING
Format: Article
Published: INFORMS Inst.for Operations Res.and the Management Sciences 2020
Online Access:https://scholarbank.nus.edu.sg/handle/10635/168249
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Institution: National University of Singapore