Sunk Cost Fallacy in Driving the World’s Costliest Cars
10.1287/mnsc.2016.2651
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2020
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sg-nus-scholar.10635-1682492024-04-25T00:42:52Z Sunk Cost Fallacy in Driving the World’s Costliest Cars HO TECK HUA Png Paak Liang Ivan SADAT REZA MARKETING 10.1287/mnsc.2016.2651 Management Science 64 4 1761-1778 2020-05-19T05:14:53Z 2020-05-19T05:14:53Z 2018-04 Article HO TECK HUA, Png Paak Liang Ivan, SADAT REZA (2018-04). Sunk Cost Fallacy in Driving the World’s Costliest Cars. Management Science 64 (4) : 1761-1778. ScholarBank@NUS Repository. https://doi.org/10.1287/mnsc.2016.2651 0025-1909 https://scholarbank.nus.edu.sg/handle/10635/168249 CC0 1.0 Universal http://creativecommons.org/publicdomain/zero/1.0/ INFORMS Inst.for Operations Res.and the Management Sciences |
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10.1287/mnsc.2016.2651 |
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MARKETING |
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MARKETING HO TECK HUA Png Paak Liang Ivan SADAT REZA |
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HO TECK HUA Png Paak Liang Ivan SADAT REZA |
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HO TECK HUA Png Paak Liang Ivan SADAT REZA Sunk Cost Fallacy in Driving the World’s Costliest Cars |
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HO TECK HUA |
title |
Sunk Cost Fallacy in Driving the World’s Costliest Cars |
title_short |
Sunk Cost Fallacy in Driving the World’s Costliest Cars |
title_full |
Sunk Cost Fallacy in Driving the World’s Costliest Cars |
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Sunk Cost Fallacy in Driving the World’s Costliest Cars |
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Sunk Cost Fallacy in Driving the World’s Costliest Cars |
title_sort |
sunk cost fallacy in driving the world’s costliest cars |
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INFORMS Inst.for Operations Res.and the Management Sciences |
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2020 |
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https://scholarbank.nus.edu.sg/handle/10635/168249 |
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