Sunk Cost Fallacy in Driving the World’s Costliest Cars
10.1287/mnsc.2016.2651
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Main Authors: | HO TECK HUA, Png Paak Liang Ivan, SADAT REZA |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
INFORMS Inst.for Operations Res.and the Management Sciences
2020
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Online Access: | https://scholarbank.nus.edu.sg/handle/10635/168249 |
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Institution: | National University of Singapore |
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