Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.

• Main Authors: Ang, Geok Lan, Lee, Ngai Hon, Tan, Wee Sze
• Other Authors: Tan Hun Tong
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/55417
• Institution: Nanyang Technological University

In this study, we investigate the factors that may reduce the sunk cost fallacy. Based on the results of experiments conducted with undergraduates in NTU & NUS, we concluded that the sunk cost effect can be reduced: (1)by accounting knowledge; (2)by quantification of future returns; &a...