Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.

• Main Authors: Ang, Geok Lan, Lee, Ngai Hon, Tan, Wee Sze
• 其他作者: Tan Hun Tong
• 格式: Final Year Project
• 語言: English
• 出版: 2014
• 主題: DRNTU::Business::Accounting
• 在線閱讀: http://hdl.handle.net/10356/55417

In this study, we investigate the factors that may reduce the sunk cost fallacy. Based on the results of experiments conducted with undergraduates in NTU & NUS, we concluded that the sunk cost effect can be reduced: (1)by accounting knowledge; (2)by quantification of future returns; &a...