The impact of sunk cost effects on decision making.

Prior research has shown that when making decisions to carry on a project, decision-makers tend to be influenced by their prior investments. Since prior investments are irrelevant to current investment decisions (Horngren, Foster and Data, 1994), this implies that consideration of sunk cost is non-n...

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Main Authors:	Chia, Choon Beng., Keng, Kok Sing., Lee, Cheow Hon.
Other Authors:	Tan Hun Tong
Format:	Final Year Project
Language:	English
Published:	2013
Subjects:	DRNTU::Business::Accounting
Online Access:	http://hdl.handle.net/10356/53071
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-530712023-05-19T05:41:42Z The impact of sunk cost effects on decision making. Chia, Choon Beng. Keng, Kok Sing. Lee, Cheow Hon. Tan Hun Tong Nanyang Business School DRNTU::Business::Accounting Prior research has shown that when making decisions to carry on a project, decision-makers tend to be influenced by their prior investments. Since prior investments are irrelevant to current investment decisions (Horngren, Foster and Data, 1994), this implies that consideration of sunk cost is non-normative. This sunk cost phenomenon is the subject of our study. ACCOUNTANCY 2013-05-29T09:01:38Z 2013-05-29T09:01:38Z 1996 1996 Final Year Project (FYP) http://hdl.handle.net/10356/53071 en Nanyang Technological University 53 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Accounting
spellingShingle	DRNTU::Business::Accounting Chia, Choon Beng. Keng, Kok Sing. Lee, Cheow Hon. The impact of sunk cost effects on decision making.
description	Prior research has shown that when making decisions to carry on a project, decision-makers tend to be influenced by their prior investments. Since prior investments are irrelevant to current investment decisions (Horngren, Foster and Data, 1994), this implies that consideration of sunk cost is non-normative. This sunk cost phenomenon is the subject of our study.
author2	Tan Hun Tong
author_facet	Tan Hun Tong Chia, Choon Beng. Keng, Kok Sing. Lee, Cheow Hon.
format	Final Year Project
author	Chia, Choon Beng. Keng, Kok Sing. Lee, Cheow Hon.
author_sort	Chia, Choon Beng.
title	The impact of sunk cost effects on decision making.
title_short	The impact of sunk cost effects on decision making.
title_full	The impact of sunk cost effects on decision making.
title_fullStr	The impact of sunk cost effects on decision making.
title_full_unstemmed	The impact of sunk cost effects on decision making.
title_sort	impact of sunk cost effects on decision making.
publishDate	2013
url	http://hdl.handle.net/10356/53071
_version_	1770566463873089536

The impact of sunk cost effects on decision making.

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