Finding a market development partner in developing markets
Companies established in developed markets are increasing looking to expand into developing markets. Microsoft, a large multi-national software company enters the developing Cambodian market through its Market Development Partner (MDP) program; a program established in its Singapore office that util...
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| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/53167 |
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| Institution: | Nanyang Technological University |
| Language: | English |