Finding a market development partner in developing markets

• Main Authors: Robert Bunchanan, Sheetal Nanwani, Jeong, SeoJin, Irfan Khan, Scott Snider
• Other Authors: Ng Kok Yee
• Format: Theses and Dissertations
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::International business
• Online Access: http://hdl.handle.net/10356/53167
• Institution: Nanyang Technological University

Companies established in developed markets are increasing looking to expand into developing markets. Microsoft, a large multi-national software company enters the developing Cambodian market through its Market Development Partner (MDP) program; a program established in its Singapore office that util...