Finding a market development partner in developing markets
Companies established in developed markets are increasing looking to expand into developing markets. Microsoft, a large multi-national software company enters the developing Cambodian market through its Market Development Partner (MDP) program; a program established in its Singapore office that util...
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Main Authors: | Robert Bunchanan, Sheetal Nanwani, Jeong, SeoJin, Irfan Khan, Scott Snider |
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Other Authors: | Ng Kok Yee |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/53167 |
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Institution: | Nanyang Technological University |
Language: | English |
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