Avast! Southeast Asia market entry plan : expanding the customer base in Asia

Avast! Southeast Asia market entry plan : expanding the customer base in Asia

This Business Study Mission (BSM) report aims to provide value-add recommendations to avast!, a Czech company, that intends to expand its customer base of freemium anti-virus software further into Asia.

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Bibliographic Details
Main Authors: Alfonsus Bayu Asmara, Lim, Fong Keong, Norhayati Haron, Shue, Pei Soon
Other Authors: Koh Siew Kuan
Format: Theses and Dissertations
Language:English
Published: 2013
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/53486
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-53486
record_format dspace
spelling sg-ntu-dr.10356-534862024-01-12T10:17:18Z Avast! Southeast Asia market entry plan : expanding the customer base in Asia Alfonsus Bayu Asmara Lim, Fong Keong Norhayati Haron Shue, Pei Soon Koh Siew Kuan Nanyang Business School DRNTU::Business This Business Study Mission (BSM) report aims to provide value-add recommendations to avast!, a Czech company, that intends to expand its customer base of freemium anti-virus software further into Asia. Master of Business Administration 2013-06-04T04:24:43Z 2013-06-04T04:24:43Z 2012 2012 Thesis http://hdl.handle.net/10356/53486 en 175 p. application/pdf application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Alfonsus Bayu Asmara
Lim, Fong Keong
Norhayati Haron
Shue, Pei Soon
Avast! Southeast Asia market entry plan : expanding the customer base in Asia
description This Business Study Mission (BSM) report aims to provide value-add recommendations to avast!, a Czech company, that intends to expand its customer base of freemium anti-virus software further into Asia.
author2 Koh Siew Kuan
author_facet Koh Siew Kuan
Alfonsus Bayu Asmara
Lim, Fong Keong
Norhayati Haron
Shue, Pei Soon
format Theses and Dissertations
author Alfonsus Bayu Asmara
Lim, Fong Keong
Norhayati Haron
Shue, Pei Soon
author_sort Alfonsus Bayu Asmara
title Avast! Southeast Asia market entry plan : expanding the customer base in Asia
title_short Avast! Southeast Asia market entry plan : expanding the customer base in Asia
title_full Avast! Southeast Asia market entry plan : expanding the customer base in Asia
title_fullStr Avast! Southeast Asia market entry plan : expanding the customer base in Asia
title_full_unstemmed Avast! Southeast Asia market entry plan : expanding the customer base in Asia
title_sort avast! southeast asia market entry plan : expanding the customer base in asia
publishDate 2013
url http://hdl.handle.net/10356/53486
_version_ 1789483023079571456

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