Perceived performance of green cleaning products and its influence on perceived consumer effectiveness.
There has been a heightened demand over products that are marketed as environmentally friendly. One of the most recognized types of these ‘green products’ are green cleaning products. This study explores post-purchase perceived product performance of green cleaning products compared to their regular...
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sg-ntu-dr.10356-535292019-12-10T14:36:49Z Perceived performance of green cleaning products and its influence on perceived consumer effectiveness. Isabela Clarissa. Michael David Gumert School of Humanities and Social Sciences DRNTU::Social sciences::Psychology::Applied psychology There has been a heightened demand over products that are marketed as environmentally friendly. One of the most recognized types of these ‘green products’ are green cleaning products. This study explores post-purchase perceived product performance of green cleaning products compared to their regular counterparts, particularly by trying to control the influence of green labels on consumer expectation. The hypotheses are as follows: (1) green cleaning products are perceived as lower in performance when green labels are present, (2) perceived performance is positively associated with the product’s cleaning effectiveness, and (3) choosing green cleaning products as higher in perceived performance influences the consumer’s Perceived Consumer Effectiveness (PCE). Between-subject design was used for the study. Participants performed dishwashing experiments in which half did so in a blind test setting. Simple questionnaires were devised to determine product preference in perceived performance. Binomial test, correlational test, and independent-samples t-test were conducted to test each hypothesis respectively. The results only confirm the second hypothesis, in which perceived performance is has strong and positive correlation with cleaning product’s effectiveness, while the other hypotheses were not supported. Limitations and further study implementations are discussed. Bachelor of Arts 2013-06-04T09:04:05Z 2013-06-04T09:04:05Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/53529 en Nanyang Technological University 44 p. application/msword |
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DRNTU::Social sciences::Psychology::Applied psychology Isabela Clarissa. Perceived performance of green cleaning products and its influence on perceived consumer effectiveness. |
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There has been a heightened demand over products that are marketed as environmentally friendly. One of the most recognized types of these ‘green products’ are green cleaning products. This study explores post-purchase perceived product performance of green cleaning products compared to their regular counterparts, particularly by trying to control the influence of green labels on consumer expectation. The hypotheses are as follows: (1) green cleaning products are perceived as lower in performance when green labels are present, (2) perceived performance is positively associated with the product’s cleaning effectiveness, and (3) choosing green cleaning products as higher in perceived performance influences the consumer’s Perceived Consumer Effectiveness (PCE). Between-subject design was used for the study. Participants performed dishwashing experiments in which half did so in a blind test setting. Simple questionnaires were devised to determine product preference in perceived performance. Binomial test, correlational test, and independent-samples t-test were conducted to test each hypothesis respectively. The results only confirm the second hypothesis, in which perceived performance is has strong and positive correlation with cleaning product’s effectiveness, while the other hypotheses were not supported. Limitations and further study implementations are discussed. |
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Michael David Gumert |
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Michael David Gumert Isabela Clarissa. |
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Final Year Project |
author |
Isabela Clarissa. |
author_sort |
Isabela Clarissa. |
title |
Perceived performance of green cleaning products and its influence on perceived consumer effectiveness. |
title_short |
Perceived performance of green cleaning products and its influence on perceived consumer effectiveness. |
title_full |
Perceived performance of green cleaning products and its influence on perceived consumer effectiveness. |
title_fullStr |
Perceived performance of green cleaning products and its influence on perceived consumer effectiveness. |
title_full_unstemmed |
Perceived performance of green cleaning products and its influence on perceived consumer effectiveness. |
title_sort |
perceived performance of green cleaning products and its influence on perceived consumer effectiveness. |
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2013 |
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http://hdl.handle.net/10356/53529 |
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