Perceived performance of green cleaning products and its influence on perceived consumer effectiveness.
There has been a heightened demand over products that are marketed as environmentally friendly. One of the most recognized types of these ‘green products’ are green cleaning products. This study explores post-purchase perceived product performance of green cleaning products compared to their regular...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Online Access: | http://hdl.handle.net/10356/53529 |
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| Institution: | Nanyang Technological University |
| Language: | English |