Perceived performance of green cleaning products and its influence on perceived consumer effectiveness.

• Main Author: Isabela Clarissa.
• Other Authors: Michael David Gumert
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Psychology::Applied psychology
• Online Access: http://hdl.handle.net/10356/53529
• Institution: Nanyang Technological University

There has been a heightened demand over products that are marketed as environmentally friendly. One of the most recognized types of these ‘green products’ are green cleaning products. This study explores post-purchase perceived product performance of green cleaning products compared to their regular...