The effectiveness of health messages in countering advertising of unhealthy food : the role of regulatory fit

Food consumption is a major contributing factor to the rise of obesity, with poor dietary patterns persisting despite public education on the importance of eating healthily. Health researchers have attributed the continued consumption of high-caloried foods to the cumulative exposure of television v...

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主要作者: Yeo, Su Lin
其他作者: May Oo Lwin
格式: Theses and Dissertations
語言:English
出版: 2013
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