Advertising & promotion program for mediamagic

• Main Authors: Chua, Hazel Soh Imm, Tan, Wei Lyn, Yang, Ming
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/55462
• Institution: Nanyang Technological University

The success of a company does not just depend on developing the right product, selling it at the right price and place. Besides these, it needs to communicate its offers to the target market in order to persuade them to buy its products. Effective communication through an Advertising and Promotion (A&P) program is often a prerequisite for successful marketing. This program would distinguish the company’s products from its competitors’, which is important due to the intense competition it faces in the industry.