Advertising & promotion program for mediamagic

The success of a company does not just depend on developing the right product, selling it at the right price and place. Besides these, it needs to communicate its offers to the target market in order to persuade them to buy its products. Effective communication through an Advertising and Promotion (...

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Main Authors: Chua, Hazel Soh Imm, Tan, Wei Lyn, Yang, Ming
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55462
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-55462
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spelling sg-ntu-dr.10356-554622023-05-19T07:23:13Z Advertising & promotion program for mediamagic Chua, Hazel Soh Imm Tan, Wei Lyn Yang, Ming Nanyang Business School Lim Boon Chye DRNTU::Business::General The success of a company does not just depend on developing the right product, selling it at the right price and place. Besides these, it needs to communicate its offers to the target market in order to persuade them to buy its products. Effective communication through an Advertising and Promotion (A&P) program is often a prerequisite for successful marketing. This program would distinguish the company’s products from its competitors’, which is important due to the intense competition it faces in the industry. BUSINESS 2014-03-11T01:47:28Z 2014-03-11T01:47:28Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/55462 en Nanyang Technological University 92 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::General
spellingShingle DRNTU::Business::General
Chua, Hazel Soh Imm
Tan, Wei Lyn
Yang, Ming
Advertising & promotion program for mediamagic
description The success of a company does not just depend on developing the right product, selling it at the right price and place. Besides these, it needs to communicate its offers to the target market in order to persuade them to buy its products. Effective communication through an Advertising and Promotion (A&P) program is often a prerequisite for successful marketing. This program would distinguish the company’s products from its competitors’, which is important due to the intense competition it faces in the industry.
author2 Nanyang Business School
author_facet Nanyang Business School
Chua, Hazel Soh Imm
Tan, Wei Lyn
Yang, Ming
format Final Year Project
author Chua, Hazel Soh Imm
Tan, Wei Lyn
Yang, Ming
author_sort Chua, Hazel Soh Imm
title Advertising & promotion program for mediamagic
title_short Advertising & promotion program for mediamagic
title_full Advertising & promotion program for mediamagic
title_fullStr Advertising & promotion program for mediamagic
title_full_unstemmed Advertising & promotion program for mediamagic
title_sort advertising & promotion program for mediamagic
publishDate 2014
url http://hdl.handle.net/10356/55462
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