Advertising & promotion program for mediamagic

The success of a company does not just depend on developing the right product, selling it at the right price and place. Besides these, it needs to communicate its offers to the target market in order to persuade them to buy its products. Effective communication through an Advertising and Promotion (...

Full description

Saved in:
Bibliographic Details
Main Authors: Chua, Hazel Soh Imm, Tan, Wei Lyn, Yang, Ming
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55462
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English

Similar Items