Survey of marketing research in Singapore

Marketing research which was introduced to Singapore only in the 60s is a relatively new field in the Singapore business scene. The group’s primary purpose in initiating a report on this subject is to gain a better understanding of the local corporate perception of marketing research as well as its...

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Main Authors: Chin, Wey Chwan, Tan, Shao Chong, Tiang, Chee Huat
Other Authors: Hooi Den Huan
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55476
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-55476
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spelling sg-ntu-dr.10356-554762023-05-19T06:24:07Z Survey of marketing research in Singapore Chin, Wey Chwan Tan, Shao Chong Tiang, Chee Huat Hooi Den Huan Nanyang Business School DRNTU::Business::Marketing Marketing research which was introduced to Singapore only in the 60s is a relatively new field in the Singapore business scene. The group’s primary purpose in initiating a report on this subject is to gain a better understanding of the local corporate perception of marketing research as well as its likely role in the future. BUSINESS 2014-03-11T03:22:21Z 2014-03-11T03:22:21Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/55476 en Nanyang Technological University 127 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Chin, Wey Chwan
Tan, Shao Chong
Tiang, Chee Huat
Survey of marketing research in Singapore
description Marketing research which was introduced to Singapore only in the 60s is a relatively new field in the Singapore business scene. The group’s primary purpose in initiating a report on this subject is to gain a better understanding of the local corporate perception of marketing research as well as its likely role in the future.
author2 Hooi Den Huan
author_facet Hooi Den Huan
Chin, Wey Chwan
Tan, Shao Chong
Tiang, Chee Huat
format Final Year Project
author Chin, Wey Chwan
Tan, Shao Chong
Tiang, Chee Huat
author_sort Chin, Wey Chwan
title Survey of marketing research in Singapore
title_short Survey of marketing research in Singapore
title_full Survey of marketing research in Singapore
title_fullStr Survey of marketing research in Singapore
title_full_unstemmed Survey of marketing research in Singapore
title_sort survey of marketing research in singapore
publishDate 2014
url http://hdl.handle.net/10356/55476
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