Survey of marketing research in Singapore
Marketing research which was introduced to Singapore only in the 60s is a relatively new field in the Singapore business scene. The group’s primary purpose in initiating a report on this subject is to gain a better understanding of the local corporate perception of marketing research as well as its...
Saved in:
Main Authors: | , , |
---|---|
Other Authors: | |
Format: | Final Year Project |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/55476 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Language: | English |
id |
sg-ntu-dr.10356-55476 |
---|---|
record_format |
dspace |
spelling |
sg-ntu-dr.10356-554762023-05-19T06:24:07Z Survey of marketing research in Singapore Chin, Wey Chwan Tan, Shao Chong Tiang, Chee Huat Hooi Den Huan Nanyang Business School DRNTU::Business::Marketing Marketing research which was introduced to Singapore only in the 60s is a relatively new field in the Singapore business scene. The group’s primary purpose in initiating a report on this subject is to gain a better understanding of the local corporate perception of marketing research as well as its likely role in the future. BUSINESS 2014-03-11T03:22:21Z 2014-03-11T03:22:21Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/55476 en Nanyang Technological University 127 p. application/pdf |
institution |
Nanyang Technological University |
building |
NTU Library |
continent |
Asia |
country |
Singapore Singapore |
content_provider |
NTU Library |
collection |
DR-NTU |
language |
English |
topic |
DRNTU::Business::Marketing |
spellingShingle |
DRNTU::Business::Marketing Chin, Wey Chwan Tan, Shao Chong Tiang, Chee Huat Survey of marketing research in Singapore |
description |
Marketing research which was introduced to Singapore only in the 60s is a relatively new field in the Singapore business scene. The group’s primary purpose in initiating a report on this subject is to gain a better understanding of the local corporate perception of marketing research as well as its likely role in the future. |
author2 |
Hooi Den Huan |
author_facet |
Hooi Den Huan Chin, Wey Chwan Tan, Shao Chong Tiang, Chee Huat |
format |
Final Year Project |
author |
Chin, Wey Chwan Tan, Shao Chong Tiang, Chee Huat |
author_sort |
Chin, Wey Chwan |
title |
Survey of marketing research in Singapore |
title_short |
Survey of marketing research in Singapore |
title_full |
Survey of marketing research in Singapore |
title_fullStr |
Survey of marketing research in Singapore |
title_full_unstemmed |
Survey of marketing research in Singapore |
title_sort |
survey of marketing research in singapore |
publishDate |
2014 |
url |
http://hdl.handle.net/10356/55476 |
_version_ |
1770566391200481280 |