Survey of marketing research in Singapore

• Main Authors: Chin, Wey Chwan, Tan, Shao Chong, Tiang, Chee Huat
• Other Authors: Hooi Den Huan
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/55476
• Institution: Nanyang Technological University

Marketing research which was introduced to Singapore only in the 60s is a relatively new field in the Singapore business scene. The group’s primary purpose in initiating a report on this subject is to gain a better understanding of the local corporate perception of marketing research as well as its...