Growing in Asia: P&G turns to market research
There are many ways to grow a business in a competitive market. For Procter & Gamble, the parent company of renowned brands such as Gillette, Olay and Pampers, strategic innovation through market research is crucial. To succeed in Asia, however, the company will have to get creative, says Medhee...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/303 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1302&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |