Growing in Asia: P&G turns to market research
There are many ways to grow a business in a competitive market. For Procter & Gamble, the parent company of renowned brands such as Gillette, Olay and Pampers, strategic innovation through market research is crucial. To succeed in Asia, however, the company will have to get creative, says Medhee...
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2011
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sg-smu-ink.ksmu-13022018-07-09T03:48:48Z Growing in Asia: P&G turns to market research Knowledge@SMU There are many ways to grow a business in a competitive market. For Procter & Gamble, the parent company of renowned brands such as Gillette, Olay and Pampers, strategic innovation through market research is crucial. To succeed in Asia, however, the company will have to get creative, says Medhee Jarumaneeroj, P&G Asia's male grooming marketing and external relations lead at a SMU Centre of Marketing Excellence lecture. 2011-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/303 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1302&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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There are many ways to grow a business in a competitive market. For Procter & Gamble, the parent company of renowned brands such as Gillette, Olay and Pampers, strategic innovation through market research is crucial. To succeed in Asia, however, the company will have to get creative, says Medhee Jarumaneeroj, P&G Asia's male grooming marketing and external relations lead at a SMU Centre of Marketing Excellence lecture. |
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| title |
Growing in Asia: P&G turns to market research |
| title_short |
Growing in Asia: P&G turns to market research |
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Growing in Asia: P&G turns to market research |
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Growing in Asia: P&G turns to market research |
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Growing in Asia: P&G turns to market research |
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growing in asia: p&g turns to market research |
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Institutional Knowledge at Singapore Management University |
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2011 |
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https://ink.library.smu.edu.sg/ksmu/303 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1302&context=ksmu |
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