A porter's framework of the Singapore printing industry

• Main Authors: Chan, Siew Kwai, Ng, Christal, Tan, Han Choo
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/55488
• Institution: Nanyang Technological University

The focus of this Academic Exercise is based on Michael Porter’s “Five-Force” model of competition framework. The domestic printing market can be classified into large corporations, the medium-sized companies, and the small printers respectively. It is found that rivalry exists within each segmented...