Analysis of the E-grocery industry using Porter's five forces and value chain.
Using Porter's five forces and the value chain model, an analysis of the e-grocery industry is done. Further analysis on two prominent e-grocers, namely Peapod and Webvan, are carried out to examine why one succeed and why the other failed.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8238 |
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| Institution: | Nanyang Technological University |