Analysis of the E-grocery industry using Porter's five forces and value chain.

• Main Authors: Lim, Chiu Teng., Lim, Winnie Lee Huang., Lim, Karen Wee Ping.
• Other Authors: Li, Michael Zhi Feng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/8238
• Institution: Nanyang Technological University

Using Porter's five forces and the value chain model, an analysis of the e-grocery industry is done. Further analysis on two prominent e-grocers, namely Peapod and Webvan, are carried out to examine why one succeed and why the other failed.