An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions

• Main Authors: Lee, Dorothy Jing, Wong, Siu Mun, Yue, Yean Feng
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2014
• 主題: DRNTU::Business::General
• 在線閱讀: http://hdl.handle.net/10356/55507
• 機構: Nanyang Technological University

Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket...