Strategic alliance : in search of success
This is a discussion on the strong emergence of strategic alliances in the global market, followed by an assessment of the reasons behind it so that firms can realise why strategic alliance is of importance to them if they want to succeed in an increasingly competitive global market.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/55542 |
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| Institution: | Nanyang Technological University |
| Language: | English |