Strategic alliance : in search of success
This is a discussion on the strong emergence of strategic alliances in the global market, followed by an assessment of the reasons behind it so that firms can realise why strategic alliance is of importance to them if they want to succeed in an increasingly competitive global market.
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/55542 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
| id |
sg-ntu-dr.10356-55542 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-555422023-05-19T07:23:09Z Strategic alliance : in search of success Tan, Charlie Wei Khain Goh, Flora Hwee Hoon Chua, Louis Chin Heng Wan Chew Yoong Nanyang Business School DRNTU::Business This is a discussion on the strong emergence of strategic alliances in the global market, followed by an assessment of the reasons behind it so that firms can realise why strategic alliance is of importance to them if they want to succeed in an increasingly competitive global market. BUSINESS 2014-03-11T08:42:09Z 2014-03-11T08:42:09Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/55542 en Nanyang Technological University 87 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Tan, Charlie Wei Khain Goh, Flora Hwee Hoon Chua, Louis Chin Heng Strategic alliance : in search of success |
| description |
This is a discussion on the strong emergence of strategic alliances in the global market, followed by an assessment of the reasons behind it so that firms can realise why strategic alliance is of importance to them if they want to succeed in an increasingly competitive global market. |
| author2 |
Wan Chew Yoong |
| author_facet |
Wan Chew Yoong Tan, Charlie Wei Khain Goh, Flora Hwee Hoon Chua, Louis Chin Heng |
| format |
Final Year Project |
| author |
Tan, Charlie Wei Khain Goh, Flora Hwee Hoon Chua, Louis Chin Heng |
| author_sort |
Tan, Charlie Wei Khain |
| title |
Strategic alliance : in search of success |
| title_short |
Strategic alliance : in search of success |
| title_full |
Strategic alliance : in search of success |
| title_fullStr |
Strategic alliance : in search of success |
| title_full_unstemmed |
Strategic alliance : in search of success |
| title_sort |
strategic alliance : in search of success |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/55542 |
| _version_ |
1772826286213824512 |