Customer satisfaction-does it offer a competitive advantage?

• Main Authors: Yong, Kok Jin, Pang, Agnes Mui Ling, Teo, Edmun Boon Leong
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/55592
• Institution: Nanyang Technological University

The changing demographics and lifestyles of Singaporeans, coupled with the competitive retail environment, have made retailers become more aware of the sophisticated needs of their customers and therefore, the need to tailor their marketing strategy accor...