Cognitive heuristics length is strength

• Main Authors: Ang, Hui Ching, Lee, Ellyn Yuen Leng, Ng, Ee Chuan
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/55752
• Institution: Nanyang Technological University

For a number of years consumer interest groups in several developed countries have been lobbying for product packages to carry full disclosure of product information. Such a move has the effect of lengthening the amount of information files on product packages. The purpos...