Cognitive heuristics length is strength
For a number of years consumer interest groups in several developed countries have been lobbying for product packages to carry full disclosure of product information. Such a move has the effect of lengthening the amount of information files on product packages. The purpos...
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Main Authors: | , , |
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Format: | Final Year Project |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/55752 |
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Institution: | Nanyang Technological University |
Language: | English |
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