Cognitive heuristics length is strength

For a number of years consumer interest groups in several developed countries have been lobbying for product packages to carry full disclosure of product information. Such a move has the effect of lengthening the amount of information files on product packages. The purpos...

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Bibliographic Details
Main Authors: Ang, Hui Ching, Lee, Ellyn Yuen Leng, Ng, Ee Chuan
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55752
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Institution: Nanyang Technological University
Language: English
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