A study on the effects of in-store stimuli on impulse purchases in grocery stores

149 p.

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Bibliographic Details
Main Author: Foo Yong Cheong, Lam Wai Choy, Tan Lick Meng
Other Authors: Venkatapparao Mummalaneni
Format: Final Year Project
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/57637
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Institution: Nanyang Technological University