A study on the effects of in-store stimuli on impulse purchases in grocery stores
149 p.
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Main Author: | Foo Yong Cheong, Lam Wai Choy, Tan Lick Meng |
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Other Authors: | Venkatapparao Mummalaneni |
Format: | Final Year Project |
Published: |
2014
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/57637 |
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Institution: | Nanyang Technological University |
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