The impact of framing on sunk cost effects in business investment decisions.
84 p.
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2014
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Online Access: | http://hdl.handle.net/10356/57643 |
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sg-ntu-dr.10356-576432023-05-19T06:09:01Z The impact of framing on sunk cost effects in business investment decisions. Goh Chern Nee Jenny, Leng Hai Shan, Wah Yee How Hu Kin Hoi, Billy Nanyang Business School DRNTU::Business::Finance::Investments 84 p. Our research stems from the objective of making the sunk cost effect more salient to managers through the framing of decision problems. We hope that this study would enable managers to be more sensitive to the manipulations of decision frames and consequently be less susceptible to sunk cost effects. ACCOUNTANCY 2014-04-07T10:52:30Z 2014-04-07T10:52:30Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57643 Nanyang Technological University application/pdf |
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DRNTU::Business::Finance::Investments Goh Chern Nee Jenny, Leng Hai Shan, Wah Yee How The impact of framing on sunk cost effects in business investment decisions. |
description |
84 p. |
author2 |
Hu Kin Hoi, Billy |
author_facet |
Hu Kin Hoi, Billy Goh Chern Nee Jenny, Leng Hai Shan, Wah Yee How |
format |
Final Year Project |
author |
Goh Chern Nee Jenny, Leng Hai Shan, Wah Yee How |
author_sort |
Goh Chern Nee Jenny, Leng Hai Shan, Wah Yee How |
title |
The impact of framing on sunk cost effects in business investment decisions. |
title_short |
The impact of framing on sunk cost effects in business investment decisions. |
title_full |
The impact of framing on sunk cost effects in business investment decisions. |
title_fullStr |
The impact of framing on sunk cost effects in business investment decisions. |
title_full_unstemmed |
The impact of framing on sunk cost effects in business investment decisions. |
title_sort |
impact of framing on sunk cost effects in business investment decisions. |
publishDate |
2014 |
url |
http://hdl.handle.net/10356/57643 |
_version_ |
1770566991038382080 |