Store loyalty on grocery shoppers in Singapore

135 p.

Saved in:

Bibliographic Details
Main Author:	Goh Lay Hua, Tay Peck Hwa, Woo Foong Yee
Other Authors:	Venkatapparao Mummalaneni
Format:	Final Year Project
Published:	2014
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/57651
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-57651
record_format	dspace
spelling	sg-ntu-dr.10356-576512023-05-19T05:45:01Z Store loyalty on grocery shoppers in Singapore Goh Lay Hua, Tay Peck Hwa, Woo Foong Yee Venkatapparao Mummalaneni Nanyang Business School DRNTU::Business::Marketing 135 p. Many final year projects in the past have dealt with the topic on retailing in Singapore and brand loyalty. As for store loyalty, studies have been conducted overseas but to the best of our knowledge, no studies have been carried out within the local context. Hence, this will be the study that can provide retailers a further insight towards understanding the loyalty of Singaporeans. BUSINESS 2014-04-07T10:53:00Z 2014-04-07T10:53:00Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57651 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Goh Lay Hua, Tay Peck Hwa, Woo Foong Yee Store loyalty on grocery shoppers in Singapore
description	135 p.
author2	Venkatapparao Mummalaneni
author_facet	Venkatapparao Mummalaneni Goh Lay Hua, Tay Peck Hwa, Woo Foong Yee
format	Final Year Project
author	Goh Lay Hua, Tay Peck Hwa, Woo Foong Yee
author_sort	Goh Lay Hua, Tay Peck Hwa, Woo Foong Yee
title	Store loyalty on grocery shoppers in Singapore
title_short	Store loyalty on grocery shoppers in Singapore
title_full	Store loyalty on grocery shoppers in Singapore
title_fullStr	Store loyalty on grocery shoppers in Singapore
title_full_unstemmed	Store loyalty on grocery shoppers in Singapore
title_sort	store loyalty on grocery shoppers in singapore
publishDate	2014
url	http://hdl.handle.net/10356/57651
_version_	1770565053584506880

Store loyalty on grocery shoppers in Singapore

Similar Items