Consumer post-purchase dissonance in Singapore
103 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/57761 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-577612023-05-19T06:16:16Z Consumer post-purchase dissonance in Singapore Lee Eileen, Tan Peng Hoe Steve, Tay Thuan Huat Eric Wan Chew Yoong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 103 p. The primary objective of this project is to develop an understanding of the existing avenues for Singaporean consumers to seek redress against unethical retailers. We also aim to gain some knowledge of consumer and business attitudes toward post-purchase dissonance in Singapore. We undertook this project because we felt that too many consumers are at the mercy of retailers and lack the knowledge to protect themselves, especially against unethical ones. We believe that the consumer-business relationship can be a win-win situation for all parties concerned. BUSINESS 2014-04-07T10:59:14Z 2014-04-07T10:59:14Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57761 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Lee Eileen, Tan Peng Hoe Steve, Tay Thuan Huat Eric Consumer post-purchase dissonance in Singapore |
| description |
103 p. |
| author2 |
Wan Chew Yoong |
| author_facet |
Wan Chew Yoong Lee Eileen, Tan Peng Hoe Steve, Tay Thuan Huat Eric |
| format |
Final Year Project |
| author |
Lee Eileen, Tan Peng Hoe Steve, Tay Thuan Huat Eric |
| author_sort |
Lee Eileen, Tan Peng Hoe Steve, Tay Thuan Huat Eric |
| title |
Consumer post-purchase dissonance in Singapore |
| title_short |
Consumer post-purchase dissonance in Singapore |
| title_full |
Consumer post-purchase dissonance in Singapore |
| title_fullStr |
Consumer post-purchase dissonance in Singapore |
| title_full_unstemmed |
Consumer post-purchase dissonance in Singapore |
| title_sort |
consumer post-purchase dissonance in singapore |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57761 |
| _version_ |
1770564382480138240 |