Marketing of banking services : a study on Singapore
78 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/57860 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-578602023-05-19T06:16:13Z Marketing of banking services : a study on Singapore Neo, Lay Yiing Ng, Lei Hoon Ashish Lall Nanyang Business School DRNTU::Business 78 p. "Customer focus stands out as the critical success factor of the 1990s; the new challenge is to get the right service to the right customer at the right price, rather than trying to provide all services to all customers. " [The Banker, 'Listen to the Customer", February 1994]. BUSINESS 2014-04-07T11:04:12Z 2014-04-07T11:04:12Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57860 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Neo, Lay Yiing Ng, Lei Hoon Marketing of banking services : a study on Singapore |
| description |
78 p. |
| author2 |
Ashish Lall |
| author_facet |
Ashish Lall Neo, Lay Yiing Ng, Lei Hoon |
| format |
Final Year Project |
| author |
Neo, Lay Yiing Ng, Lei Hoon |
| author_sort |
Neo, Lay Yiing |
| title |
Marketing of banking services : a study on Singapore |
| title_short |
Marketing of banking services : a study on Singapore |
| title_full |
Marketing of banking services : a study on Singapore |
| title_fullStr |
Marketing of banking services : a study on Singapore |
| title_full_unstemmed |
Marketing of banking services : a study on Singapore |
| title_sort |
marketing of banking services : a study on singapore |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57860 |
| _version_ |
1770565589925888000 |