Consumer acceptance of a new fast food : Mexican food
99 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/57928 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-579282023-05-19T06:09:01Z Consumer acceptance of a new fast food : Mexican food Sim Kay Leong, Tan Mei Lin Lena, Tan Tai Suan Andrew Robert A Berg Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 99 p. This study was conducted with the purpose of examining the factors that affect food acceptability among local consumers. The food that we have selected is Mexican food. From our study, we would like to find out the degree of consumer acceptance towards a new fast food, that is, Mexican fast food. BUSINESS 2014-04-07T11:07:58Z 2014-04-07T11:07:58Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57928 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Sim Kay Leong, Tan Mei Lin Lena, Tan Tai Suan Andrew Consumer acceptance of a new fast food : Mexican food |
| description |
99 p. |
| author2 |
Robert A Berg |
| author_facet |
Robert A Berg Sim Kay Leong, Tan Mei Lin Lena, Tan Tai Suan Andrew |
| format |
Final Year Project |
| author |
Sim Kay Leong, Tan Mei Lin Lena, Tan Tai Suan Andrew |
| author_sort |
Sim Kay Leong, Tan Mei Lin Lena, Tan Tai Suan Andrew |
| title |
Consumer acceptance of a new fast food : Mexican food |
| title_short |
Consumer acceptance of a new fast food : Mexican food |
| title_full |
Consumer acceptance of a new fast food : Mexican food |
| title_fullStr |
Consumer acceptance of a new fast food : Mexican food |
| title_full_unstemmed |
Consumer acceptance of a new fast food : Mexican food |
| title_sort |
consumer acceptance of a new fast food : mexican food |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57928 |
| _version_ |
1770567115244306432 |