Sunk cost effects : the influence of future sales estimates and time
47 p.
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2014
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sg-ntu-dr.10356-579452023-05-19T03:30:01Z Sunk cost effects : the influence of future sales estimates and time Tan, Ping Ping Che, Lay Peng Tan Hun Tong Nanyang Business School DRNTU::Business::Accounting 47 p. Prior research has shown that many individuals exhibit a greater tendency to continue an endeavour once an investment in money, effort or time has been made. This is known as the sunk cost effect. Since sunk costs are expended resources or outlay costs of a previously chosen course of action, they should not be considered in future decisions; instead, we should focus only on incremental costs and benefits, and not outlay costs (Horngren, Foster & Datar, 1997). ACCOUNTANCY 2014-04-07T11:08:49Z 2014-04-07T11:08:49Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57945 Nanyang Technological University application/pdf |
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NTU Library |
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DRNTU::Business::Accounting Tan, Ping Ping Che, Lay Peng Sunk cost effects : the influence of future sales estimates and time |
| description |
47 p. |
| author2 |
Tan Hun Tong |
| author_facet |
Tan Hun Tong Tan, Ping Ping Che, Lay Peng |
| format |
Final Year Project |
| author |
Tan, Ping Ping Che, Lay Peng |
| author_sort |
Tan, Ping Ping |
| title |
Sunk cost effects : the influence of future sales estimates and time |
| title_short |
Sunk cost effects : the influence of future sales estimates and time |
| title_full |
Sunk cost effects : the influence of future sales estimates and time |
| title_fullStr |
Sunk cost effects : the influence of future sales estimates and time |
| title_full_unstemmed |
Sunk cost effects : the influence of future sales estimates and time |
| title_sort |
sunk cost effects : the influence of future sales estimates and time |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57945 |
| _version_ |
1770564775210647552 |