Benchmarking of travel agents in Singapore

The primary objective is to benchmark travel agents in Singapore. Benchmarking enables travel agents to compare their own operations against others in the industry. This practice will benefit travel agents in that they can spot possible areas of improvement in their operations and marketing strategi...

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Bibliographic Details
Main Authors: Ho, Soah Har, Tan, Hui Leong
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/58324
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Institution: Nanyang Technological University
Language: English